AREAS OF FOCUS
Multi-Day Festivals
Hillary is currently the Director of the annual Park City Kimball Arts Festival, a three-day arts festival hosted by the nonprofit Kimball Art Center in Park City, UT. As Director, Hillary manages all program development, operational planning, negotiations with elected officials, and outreach to public stakeholder groups. The role also requires partnering with government agencies and emergency services to provide security for attendees.
2022 Festival Details: $23 million economic impact, 29,000+ ticket holders, 184 participating artists, 2 music stages, 13 food vendors, 2 beer gardens, 3 interactive art education spaces, 2 artist lounges, and one VIP lounge.
In addition to executing High West marketing events, Hillary also played an integral role in brainstorming new event programs, such as The Nelson Cottage Après series and the High West Supper Club.
Hillary also worked with Gregory Mountain Products to create experiential marketing experiences in the Salt Lake Valley.
Experiential Marketing Events and Programing
During Hillary’s time at High West, she was responsible for the project management of assigned marketing events. These included the annual Repeal Day and Savor the Summit: Spirit Garden events, as well as events for the US Ski & Snowboard Association. Tasks included:
Designing floor plans and décor
Creating run-of-show documents
Coordinating with internal operations, production, and culinary teams
Vendor coordination
Budget management
Collaboration with the internal marketing teams, local and national, on branded elements
Liaising with local officials on permits, laws, and ordinances
Acting as the on-site point person
AREAS OF EXPERTISE
Adjunct Festival Events
Sundance Film Festival is the top film festival in the West and has called Utah home since its first premiere in 1978. Hillary has worked extensively on producing private events during the annual two week festival. Hillary tackled all planning and coordination leading up to the festival start as well as event management throughout the festival. This involved:
Collaboration with outside vendors
Food and beverage minimum negotiations
Coordination with city officials on permitting
Culinary and bar menu creation
Event set up and breakdown
Staff management
On average Hillary hosted about 3 events per day and past clients include Pinewood Studios, Zefr, Snapchat, Hallmark, ARRI, Catapult Films, and Disney.
Corporate Event Planning
As an employee of High West Distillery, Hillary was responsible for the sales and coordination of corporate events at all venues. This ranged from intimate whiskey paired dinners to reception style buffet dinners with live entertainment. For each of these events, Hillary managed the sales process from incoming lead through final payment, creation of bar and food menus, and the coordination of staff and outside vendors. Hillary was also responsible for creating all event documentation, including BEO, floor plan, staff assignments, timeline, and custom menus. With a large number of repeat clients, Hillary was known for creating experiences that were the highlight of the corporate trip.
Social Event Coordination
In addition to hosting corporate groups, Hillary also has experience coordinating and executing social events such as wedding ceremonies and receptions, rehearsal dinners, anniversary celebrations, and birthday events. Along with the work needed to execute events outlined above, social events also require a heightened client management skill set. Hillary has the ability to gracefully navigate these emotional and sometimes stressful situations to provide a calm and relaxed environment for the hosts, attendees, and guests of honor.
Event Support and Service
Hillary also has extensive experience working as event support staff. This additional experience has given Hillary the ability to see how a successful event is structured from all angles. Some past roles include:
Event rental company crew member
Staff experience as a server, busser, host, and bartender
Day-of coordinating for weddings and corporate events
Culinary prep and meal execution
Operations crew member